Some Points of Inspiration
There are many excellent collections of stories, writing guides, and books on cultural storytelling. We'll keep expanding this list, but here are some places to start.
How you tell a story, and its mode of transmission varies depending on:
What you have to say.
The audience you are hoping to reach.
And how you want the audience to, hopefully, respond to your story.
Dante Alighieri - The Divine Comedy
Rick Altman - A Theory of Narrative
Bulfinch's Mythology - Thomas Bulfinch
Joseph Campbell - A Hero with a Thousand Faces
Northrop Frye - The Educated Imagination
Stephen Fry - Mythos
Neil Gaiman - Norse Mythology
Homer - The Iliad
James Joyce - Ulysses
Stella Kalogeraki - Greek Mythology
C.S Lewis - A Boy and his Horse
Claude Levi-Staus - Myth and Meaning
Thomas Mallory - Le Morte de'Arthur
J.R.R Tolkein - The Simirilion
H. G. Wells - The Time Machine